PRESS KIT - I saw the angel in the marble and carved until I set him free. - Michelangelo

3 Days of Fashion Event

Seniors! It's Time to Make College Plans.

Start An Official FIDM Fashion Club At Your High School!

Send Us Your Sketches!


New Trend-Setting Prom Styles for the 2011 Prom Season

4 Jaw-Dropping Prom Looks from the Experts at!

Los Angeles, CA, March 10, 2011 – is kicking off the Prom 2011 season in sensational style with four exclusive looks to inspire our readers. Working closely with a celebrity fashion stylist and skilled hair and makeup artists, Art Director Harriet Grant and her team created complete custom prom looks to coordinate with four global themes: Paris, Rome, the English Countryside, and New York City.

Download Complete Press Release (pdf)

Download Hi-Res Photos (60MB)


Rome — birthplace of the iconic Sophia Loren. Our prom look channels the grace and elegance of the Italian actress in a dramatic, floor-sweeping red gown and piles of glittery jewels. The gentleman’s look exudes confidence, from his cool Ray Ban sunglasses to his shiny black shoes.


Delight in a sweet escape to a Parisian patisserie, where the only thing more visually stunning than the colorful macarons and petit fours is a frothy, fluffy pink dress sprinkled with sparkles and topped with a pink satin bow.


Imagine a desk in the charming English countryside, a young girl penning her own love story. All the romance and enchantment of her perfect fairy tale ending are illustrated in a swirling sea of brilliant blue ruffles.


Travel to stylish, urban, modern New York City where a sequined gown dazzles like the shimmering skyline. The gentleman’s attire is tailored yet edgy, combining a dapper suit with unexpected sneakers.

Clarissa Ramirez-Hamm Promotions Manager
919 S. Grand Ave.
Los Angeles, CA 90015
800.624.1200 x 5670

Wardrobe Styling: Cassey Sawhill
Hair & Makeup: Karla Ticas
Art Direction: Harriet Grant
Photography: Brian Sanderson and
Candice Benjamin